01 / THE CAVE SPRING

LYNCHBURG’S NATURAL RESOURCE

Jack’s not-so-secret ingredient—limestone spring water—lives within the depths of a two-mile deep cave.

02 / CRAFTING CHARCOAL

It Takes Fire To Make Jack

The adherence to detail that comes with making our whiskey starts with crafting our own charcoal for mellowing. It’s tough work, but nothing good comes easy. But when you’re building a 2000 degree fire on a hot summer day, boy, you kind of wish it would.

03 / DISTILLATION

CORN, RYE, BARLEY & PRIDE

Our whiskey wouldn’t be what it is without Jack Daniel’s mash recipe. He found the perfect mix of corn, rye, and barley recipe and we haven’t changed it since.

Charcoal Mellowing

Distilled to 140-proof, whiskey charcoal mellows for 3-5 days.

The Still

The mash ferments for six days.

Fermentation

Cave water is mixed and cooked with grains to create mash.

Gain Prep & Storage

The finest local grains are ground and sorted.

04 / charcoal mellowing

MELLOWED DROP BY DROP

We let our whiskey slowly drip through 10 ft of hard sugar maple charcoal so it comes out with its distinctive smoothness. It’s a costly, time consuming process and if it sounds extravagant, well, it is.

05 / Barrel Making

THE INGREDIENT WE MAKE OURSELVES

A barrel is more than a container for whiskey. It’s an ingredient. That’s why we’ve always insisted on making our own.

06 / maturation

Hurrying Never Helped Good Whiskey

Our whiskey goes into the barrel colorless and raw. Years later, it will pour out a beautiful amber, its rawness turned smooth and complex. Exactly how many years later? That’s a question decided by Mother Nature and Father Time.

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